C-Suite Strategies
C-Suite Strategies delivers proven insights on how to scale, streamline, and strengthen your B2B business.
If you’re looking for real-world growth strategies from a C-level sales and revenue pro who’s been in the trenches, you’re in the right place. Hosted by Stacie Sussman, Chief Revenue Officer at RevUp Advisory, this show is your go-to resource for navigating the messy middle of business growth.
Each episode features practical advice, candid conversations, and expert interviews designed to help you overcome bottlenecks, align your team, and ignite sustainable success.
We’ll answer questions like
How can I scale my B2B business sustainably?
What are the most effective strategies for scaling a B2B business?
How do I build and lead a high-performing team during growth?
What are the top metrics to track for B2B sales growth?
How do I align sales and marketing teams for incremental revenue outcomes?
How can technology help scale my B2B business more efficiently?
How do I reduce customer acquisition costs while increasing revenue?
This podcast is packed with value for B2B founders, CEOs, CMOs, sales leaders, and business operators ready to scale smarter—not harder.
If you want to learn how to turn the chaos of growth into clarity and confidence, subscribe to C-Suite Strategies. Your next breakthrough is just a listen away.
C-Suite Strategies
14: Fix the Friction: How C-Suite Leaders Unlock Productivity and Profitability
What’s slowing your C-Suite down? Sometimes it’s not lack of ideas—it’s friction in your systems, people, and processes.
Episode Summary:
In this episode of C-Suite Strategies, host Stacie Sussman sits down with Jen Goldman, Founder of My Virtual COO, to explore how leaders can identify and fix the friction points holding back productivity and profitability. From rethinking team structure to visualizing organizational changes, Jen shares practical, neuroscience-backed tools for creating clarity, accountability, and momentum at the top levels of business.
What You’ll Learn:
- Why most growth stalls aren’t about sales—they’re about operational cracks.
- How visual tools help leaders make big changes without triggering fear.
- The “parking lot” method for prioritizing initiatives without losing ideas.
- How to set boundaries and manage energy for peak performance.
- Why sustainable scaling means caring for your people through change.
Listen if you’re:
- A C-Suite leader feeling bogged down by inefficiencies.
- A founder ready to scale but facing resistance.
- A leader who wants more flow, less chaos.
Referenced Apps & Tools
- Fabulous App — habit-building app from Duke and Stanford research.
- Lucid (Lucidchart) — for visual org design, flow mapping, and brainstorming.
- Canva — for visual diagrams and creative layouts.
- Brain.fm — focus music for deep work.
- Gamma — presentation/proposal creation tool you use.
Books & Authors
- Joe Dispenza — meditations (you specifically mentioned his guided meditations).
- Robin Sharma — The 5 AM Club (mentioned as inspiration even though you’re a “6 AM-ish club” person).
- Mel Robbins — Let Them (boundaries) and general coaching influence.
- Greg McKeown — Essentialism (one focus line vs. many squiggles).
- Gino Wickman — parking lot/Traction concepts (if you want to link to Traction by Gino Wickman).
Connect with Jen Goldman:
- Website: My Virtual COO
- Email: jenniferg@myvirtualcoo.com
Connect with Stacie:
Book a free growth consult
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